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1 new product idea
марк. идея нового товара (общее представление о возможном товаре, включая представление о наборе функций и дизайне, возникшее у разработчиков новых товаров компании, а также предварительный план действий по созданию данного товара)Syn:See: -
2 new-product idea
Реклама: идея товара-новинки -
3 new product
марк. товар-новинка, новый продукт (товар или услуга, отличающиеся от уже существующих настолько, что воспринимаются потребителями как новые)Syn:See: -
4 new product planning
марк. планирование новых товаров (систематическое принятие решений по всем аспектам разработки и управления новой продукцией компании; предполагает создание идеи и концепции нового товара, торговой марки и упаковки, разработка программы действий по реализации идеи нового товара от сырья до готового продукта, управление жизненным циклом товара)See: -
5 product idea
марк. = new product idea -
6 product planning
марк. планирование товара, товарное планирование (систематическое принятие решений по всем аспектам разработки и управления продукцией фирмы; предполагает следующие виды деятельности: генерация новых идей; разработка и выведение на рынок новых товаров; ценообразование; товарное позиционирование; реклама; брендинг; проведение рыночных исследований, напр., поведения потребителей или рыночных возможностей; анализ товарных неудач; модификация и усовершенствование товаров компании в ответ на изменение предпочтений; стимулирование спроса и продаж и др.)See:product planning centre, product planning department, new product idea, product concept, product pricing, market positioning, advertising, branding, product modification, product promotion, product failure* * * -
7 product concept
1) марк. концепция товара (проработанный вариант идеи товара, описывающий основные характеристики товара, целевую группу потребителей, ценовую политику, маркетинговую политику, прогноз относительно уровня продаж и т. д.)Syn:See:2) марк. товарная концепция, концепция товара (используемая в маркетинге концепция, согласно которой каждый товар имеет определенное качество и цену, и поэтому товар нуждается в своей программе маркетинга, отражающей специфику товара)3) марк. = product orientationSee: -
8 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
9 potential product
марк. потенциальный товар (товар, который фирма могла бы предложить рынку; он существует в форме идеи или концепции, созданной разработчиками товаров фирмы)See: -
10 commercialized product
эк. коммерциализированный товар* (товар, запущенный в коммерческое производство, т. е. производимый для продажи на рынке и получения прибыли)New product development is the process of transforming an idea into a commercialized
product. — Разработка нового продукта представляет собой процесс трансформации идеи нового товара в коммерциализированный товар.
See:Англо-русский экономический словарь > commercialized product
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11 introduce
гл.1)а) общ. вводить, вносить, вставлять (помещать внутрь чего-л.)б) общ. вносить, ставить (на рассмотрение, обсуждение)to introduce a bill — вносить законопроект; выставлять законопроект на обсуждение
в) общ. внедрять, вводить (новую технологию, новое оборудование и т. п.); учреждать; давать ход (чему-л.)to introduce restrictions on smth. — вводить ограничения на что-л.
г) марк. выводить ( новый товар на старый рынок или старый товар на новый рынок)DRL hopes to introduce the product in the US market in August 2003. — DRL надеется вывести данный товар на американский рынок в августе 2003.
Syn:See:2) общ. представлять, знакомитьto introduce smb to smb — представлять кого-л. кому-л.
to introduce smb into high society — ввести кого-л. в высшее общество
to introduce smb to new method/idea — познакомить [ознакомить\] с новым методом/идеей
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12 development
сущ.1)а) общ. развитие, расширение, развертывание, рост; совершенствование; эволюцияintellectual development — интеллектуальное [умственное\] развитие
development of civilization [of one's powers\] — развитие цивилизации [способностей\]
development of illness [disease\] — развитие болезни [заболевания\]
development-friendly — благоприятный для развития*, способствующий развитию*
development-friendly trade policy — благоприятная для развития [способствующая развитию\] торговая политика*
Syn:See:career development, economic development, organizational development, personnel development, team development, price development, sustainable development, regional development, development of underdevelopment, development aid, development assistance, development bank, development box, development economics, development finance, development financing, development fund, development group, development intervention, development round, Food for Development, business development corporation, Chartered Institute of Personnel and Development, American Women's Economic Development Corporation, Institute of Training and Developmentб) псих. развитие (процесс необратимых, направленных и закономерных изменений, приводящий к возникновению количественных, качественных и структурных преобразований психики и поведения человека)See:в) общ. изложение; раскрытиеdevelopment of an argument [of an idea\] — развитие аргумента [идеи\]
2) общ. результат развития3)а) общ. разработка, создание; улучшение, усовершенствование (машины, механизма, конструкции и т. п.)engineering development — конструкторская [техническая\] разработка
development work — технические [технологические, опытно-конструкторские, проектно-исследовательские\] разработки, проектирование
See:new product development, product development, development contractor, research and development, development problems, job developmentб) общ. (новое) строительство, застройкаThe new loan connected with railway development. — Новый целевой заем на строительство железной дороги.
в) доб. разработка месторождения; промысел4) общ., часто мн. ситуация; обстоятельстваWe were waiting for the next development. — Мы ждали нового поворота событий.
5) мат. вывод, развертывание ( формулы)6) мат. разложение ( в ряд)
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развитие, разработка (напр., нового продукта).* * *. . Словарь экономических терминов . -
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 optimization
- подбор оптимальных условий
- оптимизация
- определение оптимальных характеристик
- выбор оптимальных параметров
выбор оптимальных параметров
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[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
определение оптимальных характеристик
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[ http://slovarionline.ru/anglo_russkiy_slovar_neftegazovoy_promyishlennosti/]Тематики
EN
оптимизация
Процесс отыскания варианта, соответствующего критерию оптимальности
[Терминологический словарь по строительству на 12 языках (ВНИИИС Госстроя СССР)]
оптимизация
1. Процесс нахождения экстремума функции, т.е. выбор наилучшего варианта из множества возможных, процесс выработки оптимальных решений; 2. Процесс приведения системы в наилучшее (оптимальное) состояние. Иначе говоря, первое определение трактует термин «О.» как факт выработки и принятия оптимального решения (в широком смысле этих слов); мы выясняем, какое состояние изучаемой системы будет наилучшим с точки зрения предъявляемых к ней требований (критерия оптимальности) и рассматриваем такое состояние как цель. В этом смысле применяется также термин «субоптимизация» в случаях, когда отыскивается оптимум по какому-либо одному критерию из нескольких в векторной задаче оптимизации (см. Оптимальность по Парето, Векторная оптимизация). Второе определение имеет в виду процесс выполнения этого решения: т.е. перевод системы от существующего к искомому оптимальному состоянию. В зависимости от вида используемых критериев оптимальности (целевых функций или функционалов) и ограничений модели (множества допустимых решений) различают скалярную О., векторную О., мно¬гокритериальную О., стохастическую О (см. Стохастическое программирование), гладкую и негладкую (см. Гладкая функция), дискретную и непрерывную (см. Дискретность, Непрерывность), выпуклую и вогнутую (см. Выпуклость, вогнутость) и др. Численные методы О., т.е. методы построения алгоритмов нахождения оп¬тимальных значений целевых функций и соответствующих точек области допустимых значений — развитой отдел современной вычислительной математики. См. Оптимальная задача.
[ http://slovar-lopatnikov.ru/]Параллельные тексты EN-RU из ABB Review. Перевод компании Интент
The quest for the optimumВопрос оптимизацииThroughout the history of industry, there has been one factor that has spurred on progress more than any other. That factor is productivity. From the invention of the first pump to advanced computer-based optimization methods, the key to the success of new ideas was that they permitted more to be achieved with less. This meant that consumers could, over time and measured in real terms, afford to buy more with less money. Luxuries restricted to a tiny minority not much more than a generation ago are now available to almost everybody in developed countries, with many developing countries rapidly catching up.На протяжении всей истории промышленности существует один фактор, подстегивающий ее развитие сильнее всего. Он называется «производительность». Начиная с изобретения первого насоса и заканчивая передовыми методами компьютерной оптимизации, успех новых идей зависел от того, позволяют ли они добиться большего результата меньшими усилиями. На языке потребителей это значит, что они всегда хотят купить больше, а заплатить меньше. Меньше чем поколение назад, многие предметы считались роскошью и были доступны лишь немногим. Сейчас в развитых странах, число которых быстро увеличивается, подобное может позволить себе почти каждый.With industry and consumers expecting the trend towards higher productivity to continue, engineering companies are faced with the challenge of identifying and realizing further optimization potential. The solution often lies in taking a step back and looking at the bigger picture. Rather than optimizing every step individually, many modern optimization techniques look at a process as a whole, and sometimes even beyond it. They can, for example, take into account factors such as the volatility of fuel quality and price, the performance of maintenance and service practices or even improved data tracking and handling. All this would not be possible without the advanced processing capability of modern computer and control systems, able to handle numerous variables over large domains, and so solve optimization problems that would otherwise remain intractable.На фоне общей заинтересованности в дальнейшем росте производительности, машиностроительные и проектировочные компании сталкиваются с необходимостью определения и реализации возможностей по оптимизации своей деятельности. Для того чтобы найти решение, часто нужно сделать шаг назад, поскольку большое видится на расстоянии. И поэтому вместо того, чтобы оптимизировать каждый этап производства по отдельности, многие современные решения охватывают процесс целиком, а иногда и выходят за его пределы. Например, они могут учитывать такие факторы, как изменение качества и цены топлива, результативность ремонта и обслуживания, и даже возможности по сбору и обработке данных. Все это невозможно без использования мощных современных компьютеров и систем управления, способных оперировать множеством переменных, связанных с крупномасштабными объектами, и решать проблемы оптимизации, которые другим способом решить нереально.Whether through a stunning example of how to improve the rolling of metal, or in a more general overview of progress in optimization algorithms, this edition of ABB Review brings you closer to the challenges and successes of real world computer-based optimization tasks. But it is not in optimization and solving alone that information technology is making a difference: Who would have thought 10 years ago, that a technician would today be able to diagnose equipment and advise on maintenance without even visiting the factory? ABB’s Remote Service makes this possible. In another article, ABB Review shows how the company is reducing paperwork while at the same time leveraging quality control through the computer-based tracking of production. And if you believed that so-called “Internet communities” were just about fun, you will be surprised to read how a spin-off of this idea is already leveraging production efficiency in real terms. Devices are able to form “social networks” and so facilitate maintenance.Рассказывая об ошеломляющем примере того, как был усовершенствован процесс прокатки металла, или давая общий обзор развития алгоритмов оптимизации, этот выпуск АББ Ревю знакомит вас с практическими задачами и достигнутыми успехами оптимизации на основе компьютерных технологий. Но информационные технологии способны не только оптимизировать процесс производства. Кто бы мог представить 10 лет назад, что сервисный специалист может диагностировать производственное оборудование и давать рекомендации по его обслуживанию, не выходя из офиса? Это стало возможно с пакетом Remote Service от АББ. В другой статье этого номера АББ Ревю рассказывается о том, как компания смогла уменьшить бумажный документооборот и одновременно повысить качество управления с помощью компьютерного контроля производства. Если вы считаете, что так называемые «интернет-сообщества» служат только для развлечения,то очень удивитесь, узнав, что на основе этой идеи можно реально повысить производительность. Формирование «социальной сети» из автоматов значительно облегчает их обслуживание.This edition of ABB Review also features several stories of service and consulting successes, demonstrating how ABB’s expertise has helped customers achieve higher levels of productivity. In a more fundamental look at the question of what reliability is really about, a thought-provoking analysis sets out to find the definition of that term that makes the greatest difference to overall production.В этом номере АББ Ревю есть несколько статей, рассказывающих об успешных решениях по организации дистанционного сервиса и консультирования. Из них видно, как опыт АББ помогает нашим заказчикам повысить производительность своих предприятий. Углубленные размышления о самой природе термина «надежность» приводят к парадоксальным выводам, способным в корне изменить представления об оптимизации производства.Robots have often been called “the extended arm of man.” They are continuously advancing productivity by meeting ever-tightening demands on precision and efficiency. This edition of ABB Review dedicates two articles to robots.Робот – это могучее «продолжение» человеческой руки. Применение роботов способствует постоянному повышению производительности, поскольку они отвечают самым строгим требованиям точности и эффективности. Две статьи в этом номере АББ Ревю посвящены роботам.Further technological breakthroughs discussed in this issue look at how ABB is keeping water clean or enabling gas to be shipped more efficiently.Говоря о других технологических достижениях, обсуждаемых на страницах журнала, следует упомянуть о том, как компания АББ обеспечивает чистоту воды, а также более эффективную перевозку сжиженного газа морским транспортом.The publication of this edition of ABB Review is timed to coincide with ABB Automation and Power World 2009, one of the company’s greatest customer events. Readers visiting this event will doubtlessly recognize many technologies and products that have been covered in this and recent editions of the journal. Among the new products ABB is launching at the event is a caliper permitting the flatness of paper to be measured optically. We are proud to carry a report on this product on the very day of its launch.Публикация этого номера АББ Ревю совпала по времени с крупнейшей конференцией для наших заказчиков «ABB Automation and Power World 2009». Читатели, посетившие ее, смогли воочию увидеть многие технологии и изделия, описанные в этом и предыдущих выпусках журнала. Среди новинок, представленных АББ на этой конференции, был датчик, позволяющий измерять толщину бумаги оптическим способом. Мы рады сообщить, что сегодня он готов к выпуску.Тематики
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Англо-русский словарь нормативно-технической терминологии > optimization
15 put across
1) перевозить, переправлять( на лодке, пароме)
2) разг. успешно завершить какое-л. дело, 'провернуть' ( что-л.) The director put the business deal across in record time. ≈ Директор провернул это дело в рекордно короткие сроки.
3) разг. убедить, довести до кого-л., заставить поверить Advertisements are intended to put across the best qualities of the product. ≈ Реклама придумана для того, чтобы рассказать всем про хорошее качество товара.
4) обманывать, надувать( кого-л.) The woman in the market put it across me by selling me some bad eggs. ≈ Торговка меня надула, продала тухлые яйца. перевозить, переправлять (на лодке, на пароме и т. п.) (разговорное) успешно завершить, "провернуть" какое-л. дело - to put a project across осуществить /завершить, закончить/ проект обманывать, надувать кого-л. - you can't put that across me тут уж ты меня не проведешь (разговорное) сообщить;
убедительно объяснить;
довести до кого-л. - he puts himself across well он хорошо выражает свои мысли - she * her new idea она( убедительно) изложила свою новую идею (американизм) (сленг) убить, укокошить, пришить, прикончитьБольшой англо-русский и русско-английский словарь > put across
16 develop
гл.1)а) общ. развиваться; расти; расширяться; совершенствоватьсяThis tall tree developed from a small seed. — Это высокое дерево выросло из маленького семени.
Who knows what results will develop from your first success? — Кто знает, какие плоды принесет ваш первый успех?
б) общ. развивать, совершенствоватьto develop one's business [memory, mind\] — развивать дело [память, ум\]
в) общ. излагать, раскрывать, строить, развивать (о речи, повествовании, понятии)to develop an argument [an idea\] — развивать аргумент [идею\]
to develop a case [one's plans\] to an audience — излагать дело [свои планы\] слушателям
г) общ. проявлять(ся), выяснять(ся), обнаруживать(ся), делаться очевиднымA census of Kansas City's saloons develops the startling fact that there are about 1,000. — Перепись салунов в Канзас-Сити обнаруживает удивительный факт — их там около тысячи.
He developed an interest in art. — Он проникся интересом к искусству [в нем проснулся интерес к искусству\].
2)а) общ. разрабатывать, конструировать, создаватьб) с.-х. выводить ( новый сорт или породу)в) эк. застраивать*; обустраивать* ( территорию)Dixon is developing a site in its downtown area. — "Диксон" застраивает площадку в центральной части города.
г) доб. разрабатывать ( месторождение)3) общ. развивать фигуры ( в шахматах)4) общ. проявлять ( пленку)Assistants learn to mix chemicals, develop film, print photographs. — Помощники учатся смешивать реактивы, проявлять пленку, печатать фотографии.
5) мат. выводить ( формулу)
* * *
"развивать" участок земли или объект иной недвижимости (проводить коммуникации, строить здания).17 second-hand
1. прил.тж. secondhand1)а) торг. бывший в употреблении, подержанный, секонд-хенд (напр., о товарах)second-hand machinery — подержанная техника, подержанное машинное оборудование
See:б) торг. секонд-хенд, торгующий подержанными вещамиSee:2) общ. заимствованный, неоригинальный (напр., об идее); не из первых рук (об информации и т. п.)2. нареч.общ. не из первых рук; из вторых рук ( о покупке бывшей употреблении вещи)buying a product second hand will normally save you a lot of money off of the standard new retail price — приобретение подержанного товара обычно позволяет сэкономить значительную сумму по сравнению с розничной ценой нового товара
18 sell
1. v( sold)1) ( в разных значениях) продава́ть(ся)the new car model sells very well — но́вая моде́ль автомоби́ля о́чень хорошо́ продаётся
2) соде́йствовать прода́жамthe author's name alone would sell many copies — одно́ то́лько и́мя а́втора привлечёт мно́го покупа́телей
3) разг внуши́ть мысль, убеди́тьsell smb the idea (of) — внуши́ть кому-л. мысль (о)
- sell off- sell out
- sell smb on smth
- sell smb down the river
- sell smb a bill of goods
- sell short
- sell snow to the Eskimos 2. n - soft sellСм. также в других словарях:
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